Yoco

The images that I have shot for this fin-tech client have been used in a large variety of online advertising platforms and layouts. The client subsequently commissioned me to write a photographic guidelines document for their recent re-brand to give their photographic language a clearer look and feel that was more close to their brands voice than other previously used material.

 

A highlight of this project was that all models are real vendors between Cape Town and Johannesburg. The main approach was to capture portraits of these impressive characters, that were uplifting and relatable.